User Test
This is an observational test with real users while they use and perform real tasks with the product to be tested. We analyse, test and measure the following:
- Effectiveness (success vs. user abandonment ratio)
- Efficiency (time, mouse click's, etc.)
- User Satisfaction (perceived by users)
Every test is monitored and recorded for subsequent analysis by our usability expert on user experience.
Heuristic analysis
Our usability experts analyse your web sites, Intranets, software applications, etc., thereby applying a list of criteria and their extensive experience on usability tests and design optimisation.
We conclude the analysis by identifying the various improvement opportunities for your product. We highlight critical areas for generating the highest return of investment (ROI) when all the solution proposals are implemented.
Eye-Tracking
This is a technological powerful tool focused on studying human perception and behaviour.
By combining our advanced "Eye-tracking" technology with our sophisticated software, we can observe user behaviour by recording their eye movements and their focuses of attention.
Regarding Usability,
this technology enables new analysis and observational possibilities, and it is the perfect complement for our user tests.
Observation and interaction paths
In the field of advertising and marketing, the analysis could reveal the attention that's paid to various parts of the image and thus maximise the necessary attention response in view of a large number of stimuli.
Eye hot spots
