Social networks

Under this area we look to all networks or services aimed at social interaction and exchange of information in different formats.

Its main features are:

They are sharing spaces
They are under high viral risk
Social networking users generate a large dragging capacity, proportional to their "address book"
The aim of membership in a social network is to share
They are not perceived as commercial or advertising channels
They are seen as services rather than products

These are grouped into 5 categories:

Communication: Systems that allow the exchange of messages or events. (Text, images, video, etc.).
Networking: Designed to promote relationship among its users. They include communication elements such as blogs, IM, shared profiles, etc...
Contribution: Driven by the promotion of information, the users create, distribute and assess its contents.
Multimedia: Spaces to share videos, images and music.
Entertainment: As a group of virtual worlds, users create their small parallel realities and create their own rules of coexistence.

«Simplify, standardize and design bearing in mind the user»

Edgar Aznar
Founder and Manager Associate of Gamma Management